Ovechkin brings toothless smile to cereal world with Ovi O's

Ben Krimmel
September 03, 2019 - 12:17 pm
Alex Ovechkin's cereal Ovi O’s will soon hit store shelves

Photo Credit: Washington Capitals


Move over, Tony the Tiger, there's a new face of breakfast cereal. 

Washington Capitals captain Alex Ovechkin is the face of Ovi O’s, a limited-edition honey nut cereal.

A portion of the proceeds from the sale of the cereal (available for $2.69 for a 12.25 oz. box) will benefit the Maryland-based Children’s Cancer Foundation, Inc. a non-profit committed to funding locally-based researchers, programs, and facilities until every child is assured a healthy future, per a press release.

“I love cereal and it’s a huge honor to work with Giant to make Ovi O’s and help the Children’s Cancer Foundation support kids and families in the D.C. community,” Ovechkin said.

In a partnership with Giant Food and the Capitals, Ovechkin's cereal will be available starting Sept. 17 across 163 stores in D.C., Maryland, Virginia, and Delaware.

“Giant Food has been a sponsor of the Washington Capitals for over three years, and like all fans, we have enjoyed the spirit and energy Alex brings to the game and our local community,” Ira Kress, interim President of Giant Food,  said. “Teaming together for such a fun and healthy product is a win-win for us all. We are proud to offer a delicious breakfast cereal that will also help fund the important work of the Children’s Cancer Foundation.”

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